PUBLIC AFFAIRS SPECIALIST
What you'd do
THIS IS A NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION. NEW MEXICO AIR NATIONAL GUARD *You must be a member of the New Mexico Air National Guard to be eligible for this position This National Guard position is for a PUBLIC AFFAIRS SPECIALIST, Position Description Number D2382000 and is part of the NM 150th Special Operations Wing, National Guard.
Major duties
This position is located in the Public Affairs Function of a State Air National Guard (ANG) Wing, under direct supervision of the Wing Command. The primary purpose of this position is to carry-out a wide range of public affairs assignments that include elements of visual information, social media, media operations, community engagement, command information, communication planning, contingency/crisis response, environmental, security, policy review, and public affairs resource management in support of the mission and the commander's priorities. The position modifies standard methods, evaluates the effectiveness of information, and adapts approaches in developing new informational materials aimed at enhancing the understanding of recipients. Coordinates the planning and development of complex, high level public affairs assignments in support of commander's programs and priorities. Carries out public affairs tasks that support the wing commander's priorities through the integration of visual information, social media, community engagement, command information, communication planning, contingency/crisis response, media operations, environmental, security and policy review, and public affairs resource management activities. Responds to requests for information, materials and support; and plans and conducts community engagement activities with community officials and groups. This includes providing and/or clearing material concerning controversial unit activities such as hazardous operations, costly acquisitions, and equal opportunity issues upon request by media representatives. Researches, drafts, coordinates, produces, and reviews public affairs products such as, webbased content, photographs, videos, news and feature articles, news releases, talking points, fact sheets, briefings, speeches and scripts, newsletters, and other materials. These items are designed with the objective of effectively communicating agency activities, programs, and policies to a variety of internal and external stakeholders. Maintains effective working relationships with officials of various senior wing leadership, civic, news media, community groups, Department of Defense personnel, as well as local, state and national government officials, and the general public. Attends meetings and maintains professional contacts. Explains public affairs policies and procedures and resolves most problems that arise. Determines appropriate recommendations for unresolved issues and performs follow up. Participates in special assignments and projects. Manages audio visual equipment for section. Appointed as the Wing Visual Information Manager per current DoD directives. Stays abreast of current visual information methodology and technological developments. Manages budget and procures new equipment and supplies. Plans, organizes, and carries out the visual information program. Provides photographic editing and processing, and video support, for alert missions to include mishaps. Provides historical documentation support. Creates new, adapts, or modifies accepted communication campaign formats to reach a target audience with a specific message. The selection of a communication campaign format is based on an analysis of targeted audience demographics and message content. After an informational campaign has been implemented, solicited and unsolicited response data is gathered to assess campaign effectiveness in reaching the target audience. If the campaign's results do not meet expectations, the incumbent identifies concern issues, develops alternatives, and after discussing these with the appropriate administrative personal, implements the most appropriate options. Performs other duties as assigned.
What you need to qualify
Military Grades: Enlisted (E-7 and below) Compatible Military Assignments: AFSC: 3N0X6 or anyone willing and eligible to cross train to 3N0X6. SPECIALIZED EXPERIENCE: GS-11 - Experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military. Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to requests for information concerning agency programs and services.
Before you apply
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