Digital and Social Media Director (Spanish)
What you'd do
This position is located in the Office of Cuba Broadcasting (OCB), U.S. Agency for Global Media (USAGM). Incumbent serves as Digital Media and Social Strategy Division Director and is responsible for defining and delivering OCB's overall digital strategy; supervising Digital Media and Social Strategy Division personnel; and ensuring that news coverage is carefully selected, sourced, accurate, politically sensitive, and meets the needs of the target Cuban audience.
Major duties
As the Digital and Social Media Director, you will be responsible for duties to include, but not limited to: Oversee and manage OCB's digital and social media strategy and the development and distribution of digital content, including: Oversee and participate in the development and delivery of strategic digital deliverables, including research, analytics, audience profiling, and strategies for use of digital products across OCB. Coordinate with the Central News Director for content development and overall programming strategies. Champion the use of modern technology development and management approaches drawing heavily upon best practices from the consumer digital industry such as open source and agile development processes. Create custom audience development strategies to ensure continued growth across digital platforms. This encompasses editorial planning, organic and paid campaigns, and technology recommendations to help journalists reach and expand audiences. Monitor digital markets worldwide and keeps up to date on trends and developments. Create a metrics-driven culture and workflow for digital media within OCB. Guide a staff of journalists, social media and technical staff, creating content for the web and social media platforms. Assign and provide editorial direction on story leads for the production of stories and investigative reports on various topics covered on the website and other digital platforms, suggesting topics to be emphasized, covered in-depth, supplemented with pictures, graphs, or links to related information, and similar improvements and enhancements and innovations to increase the effectiveness of martinoticias.com and proposes new projects to make the digital assets more competitive. Areas of innovation may include web news presentation, accessibility, comprehensiveness, interaction with other sections of the site, and interactivity with website visitors. Interactivity includes email exchanges, crowd sourcing, chat, blogging, and other evolving, web-specific forms of engagement. Ensure that news coverage is complete, balanced, and appropriate for targeted Cuban audience. Apply recognized journalistic standards and practices, to include the VOA/OCB Standards and Best Practices Guide, and ensure that copyright restrictions are respected on all OCB digital platforms. Stay up-to-date on the kind of digital tools that 24/7 newsrooms use to reach and engage with audiences on web, social media, chat apps, newsletters, and other digital platforms. Supervise a team of eight to 15 editors, journalists, broadcasters, and assigned contractors in the Digital Media and Social Strategy Division through subordinate supervisors:
What you need to qualify
Screen out factor: Applicant must have fluency in both English and Spanish languages that enables you to speak, read, write, report, and translate in both languages and that includes knowledge of Cuban idioms and colloquialisms. Specialized Experience: Applicants must have a minimum of one year of specialized experience at a level of difficulty and responsibility comparable to the GS-13 or comparable pay band in the Federal service or equivalent experience in the private sector. Specialized Experience is experience that has equipped the applicant with the knowledge, skills and abilities to successfully perform the duties of the position and includes all of the following: - Leading and managing the activities of a professional journalistic and/or broadcasting staff, supporting print, digital, and social media, including experience as a supervisor, team leader, project leader, or equivalent. - Major mass media journalism, broadcasting, and/or reporting experience that demonstrates a knowledge of Cuba its history, economics, culture, socio-political development, and the full range of journalistic skills to select materials, tone, and style that will be most appealing to this audience. - Experience that demonstrates the ability to use social media as a tool in reporting the news, expanding audience engagement, and promoting the organization and its programming content.
Before you apply
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