Brand Manager
What you'd do
The Brand Manager position is located in the Office of the Director, Harpers Ferry Center for Media Services, Harpers Ferry, West Virginia. This position works in collaboration with programs in the Washington Support Office, DOI Solicitors' Office, National Park Service (NPS) regional offices, and parks to research, advise, design, develop, and produce an array of media products in support of the mission of the National Park Service and to amplify the NPS brand.
Major duties
Some of the major duties you will perform include but are not limited to the following: Serves as the principal advisor to the Harpers Ferry Center, Washington Service Office, Regional Offices, and parks to maintain ongoing communications, consultation, guidance, and expertise in brand, visual identity, and intellectual property issues. Develops standards, specifications, and guidelines relating to the NPS brand, visual identity, and intellectual property (e.g., logo, trademark, trade dress, etc.). Works closely with DOI General Counsel/Solicitors' office on guidance and training on intellectual property and licensing standards, triage of new design requests, and development and maintenance of NPS graphic templates and forms. Determines project and program budget priorities and presents accurate budget proposals that align with strategic work plans and program needs and goals. Serves as a leader in the management of digital/visual communications for the NPS. Understands and applies audience and stakeholder needs.
What you need to qualify
Qualifications All qualifications must be met by the closing date of this announcement-08/07/2026-unless otherwise stated in this vacancy announcement. Competitive candidates must also meet Time-in-Grade requirements as defined in 5 CFR 300, Subpart F. For current Federal employees, if hours worked per week are not included on your resume, you must submit a non-award SF-50 as part of your application to be used to validate your work schedule and determine the amount of specialized experience that you will be granted. An award SF-50 will not be acceptable documentation for which to consider your amount of qualifying experience. For periods of time that reflect military service, the DD-214 or Statement of Service is sufficient to meet the work schedule requirement as the service dates will be reflected. For all other applicants who are not current federal employees, your resume must state either "full-time" (or "40 hours a week") or "part-time" with the number of hours worked per week to ensure proper crediting of specialized experience. Minimum Qualification Requirements: To qualify for this position, you must meet the following minimum qualifications: To qualify for this position at the GS-13 grade level: Experience: To qualify, you must possess at least one full year of specialized experience equivalent to the GS-12 level in the Federal service (obtained in either the public or private sectors). Specialized experience is defined as demonstrated experience: (1) Leading design team(s) in the development and design of national park brand identity packages and marketing and communications campaigns and products for major national or global brand(s); leading design team(s) in the development and design of exhibits and/or interactive experiences for major national or global brand(s) or institution(s); and creating design products with attention to business goals and objectives, including strategy and audience targeting. (2) Applying a wide range of advanced design principles, concepts, and practices. (3) Providing oversight to ensure design meets universal design standards, policies, guidelines, and best practices, including the Architectural Barriers Act accessibility standards and Sections 504 and 508 of the 1973 Rehabilitation Act, as amended to establish compliance and effective accessibility for visitors with disabilities. (4) Leading and providing program direction for other NPS employees and partners including, but not limited to, Policy and Management Analysts, Visual Information Specialists, Project Managers, Park Managers, Contract Specialists, Solicitors, and Agency Leadership. You must include hours per week worked and GS-level of federal positions listed in your resume. Volunteer Experience: Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Before you apply
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